Honey, We Shrunk the Bee Population

Celebrate National Honey Month with Noosa Yoghurt as they unveil a Denver billboard and their new alliance program, Blooms for Bees.

noosa-billboard

Noosa’s 18-by-18 billboard in downtown Denver is made from thousands of the company’s product lids, and will be up until the end of the month. Courtesy noosa yoghurt

Approximately $24 billion of the U.S. economy is contributed by honey bees each year. Yep, we said bees. Unfortunately, according to the U.S. Department of Agriculture, honey bee colony collapse has decreased the number of managed honey bee colonies by close to half—from about 5 million in the 1940s to about 2.66 million today. So to help the bee population thrive, and to celebrate National Honey Month—a September designation—one Colorado company is forming an alliance with Bee Friendly Farming. This company is Noosa Yoghurt, and the program is Blooms for Bees.

The Australian yoghurt company, based out of Bellvue, Colorado, infuses all 23 flavors, except their plain Noosa, with wildflower honey: “Wildflower honey is a key ingredient that makes Noosa so special and delicious,” says co-founder Koel Thomae. “We’re dedicated to sourcing high-quality American honey, so protecting honey bees in Colorado and beyond is our mission, and an important part of our DNA.”

Bee Friendly Farming is a program that, according to their website, “provides guidelines for farmers and growers interested in promoting pollinator health on their lands.” The alliance between Noosa and Bee Friendly Farming is a multi-year investment that hopes to help pollinators thrive by creating new bee buffer zones: small plots of land dedicated solely to honey bee health.

The first donation totaled $30,000, and will create one of the first bee buffer area’s on Noosa’s farm headquarters in Bellevue. Alongside this donation, the brand is donating $5,000 to Beeyond the Hive, Noosa’s Colorado honey supplier, with the intention of helping to fund a research initiative with Colorado State University geared toward understanding bee nutrition.

To kick-start this partnership and celebrate National Honey Month, Noosa has created a large billboard made from around 3,200 Noosa lids that’s in downtown Denver at 14th and Arapahoe Street, and is on display now until the end of the month. So on your next buzz around town, be sure to check out the high-impact creation, pop open a noosa and enjoy the bee-inspired message because, according to noosa, “tasting is beelieving.”

DID YOU KNOW?
Honey bees have five eyes.
They communicate by dancing with each other and using scents.
To make one pound of honey, around 768 bees spend a lifetime visiting 2 million flowers and flying over 55,000 miles.
Honey bees never sleep.
A typical beehive can make up to 400 pounds of honey per year.
Honey bees are the only insects that produce food for humans.
(Courtesy Utah County BeeKeepers)

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