Whether it’s as simple as cutting bangs, opting for a full-on makeover or getting your first cut after being declared cancer-free, a new hairstyle can mark a big change in life. Floyd’s 99 Barbershop is launching a campaign to honor these life-changing moments.
The “original rock ’n’ roll barbershop” is partnering with Andrew McMahon of Andrew McMahon in the Wilderness to execute the “Life Changing Experiences” campaign, which will run from June 12 through July 21, in an effort to raise money for McMahon’s charity, the Dear Jack Foundation, an organization that helps adolescents and young adults who have received a life-threatening cancer diagnosis.
“A lot of life-changing experiences begin with a haircut, it can be a powerful thing,” says McMahon, a musician and cancer survivor. “I went through the process of losing my hair during my cancer treatments 10 years ago. Getting to sit in a chair for my first haircut after treatment was a way to celebrate for me.”
The campaign is open to anyone who has had a life-changing experience. To enter, share your experience to Floyd’s 99 Facebook page for the chance to win various prizes. The grand prize includes tickets to be McMahon’s VIP guest at an upcoming concert.
“Floyd’s 99 knows that hair is very much a part of who you are and a great haircut can express your style as well as build your confidence. We have always been focused on creating memorable moments inside our shops and celebrating life’s experiences and milestones alongside our clients,” says Rob O’Brien, Floyd’s 99 co-owner. “We are excited to partner with Andrew McMahon and to continue to celebrate these life changing experiences in big and small ways this summer.”