The New Showroom at Furniture Row is a Colossus of Chic

The new Showroom at Furniture Row has 170,000 square feet of eye-catching design


Courtesy Showroom at Furniture Row

Whoever said, “You can never get too much of a good thing” was right, at least in the case of the new Showroom at Furniture Row. The gargantuan design space, which had its grand opening in August, brings a level of concentrated style to Denver that the city has never before seen in one place.

“When the recession hit Colorado and the nation back in 2008, we lost a lot of high-end retailers here in Denver,” says Amy Foster, the Showroom’s lead buyer. “Recently, Barney Visser (the founder and owner of Furniture Row) saw an opportunity for a level of consumer that wasn’t necessarily being serviced. The concept of the Showroom was to bring higher-end luxury goods to Denver at a retail price point and in a way that served the design community.”

THE SHEER VOLUME OF THE PLACE There’s an eye-popping 170,000 square feet of merchandise inside the new Showroom, including 30 custom galleries. Bring your most comfortable walking shoes—that is a lot of real estate to cover, and you’ll want to see every inch of it.

THE VARIETY OF STYLES Whether you are looking for modern farmhouse style (Magnolia Homes), 21st-century Coco Chanel (Christopher Guy), handcrafted Asian (Dovetail), shabby chic (Rachel Ashwell), glitzy and glam (Michael Amini), leather furniture fit for a U.S. President (Hancock and Moore), luxury outdoor furniture (Lane Venture, Gloster or Tommy Bahama), ultra-contemporary design (Bernardt), apartment-style furniture for millennials (EK3) or whatever style you can think of, you’ll find it here.


A CORNUCOPIA OF STYLES The Design Studio is where customers can work with designers. Courtesy Showroom at Furniture Row

AT-YOUR-FINGERTIPS DESIGN SERVICES “Some customers walk in knowing exactly what they want,” Foster says, “and many come in with their own designers. But others need assistance. So we have designers on staff who will work with customers at no extra charge. With 170,000 square feet, it’s a lot to take in, and would be overwhelming to anybody. Of course, a customer can wander around and be inspired, but sometimes people have an idea of what they want in their home but don’t know the exact pieces that will make that happen. That’s where our staff comes in.”

A GREAT DESIGN STUDIO In addition to a design library, the Showroom has a 4,000-square-foot area where designers can work with clients to customize home goods, with work tables, Apple TVs that designers use to give presentations to clients, as well as private presentation rooms.

THE PINK PALACE, THE RETREAT AND RACECARS After all the walking and browsing, you may need to rest a spell and have a cup of coffee or a bite to eat. That’s what the “Pink Palace,” smack dab in the middle of the Showroom underneath a huge rosy glass light fixture (thus the name), is there for. There’s also boutique shopping nearby. Or head to the Retreat, which contains game tables, a cinema and a snackbar. And if you are a NASCAR fan, you can stop to take a look, up close and personal, at some of Furniture Row Racing’s speedsters. Rooms plus a bit of vroom, too? It’s hard to beat that.

5445 N. Bannock St.
Open Mondays–Saturdays from 10 a.m.–8 p.m.; Sundays from noon–6 p.m.

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